Hello World

After years of having my domain redirect to LinkedIn, I finally built a proper personal website. It’s about time.

Why now?

I’ve been building things on the internet for over 14 years — from my first startup in Tbilisi to scaling organic search at AirHelp across 24 markets, to co-founding Faircado in Berlin. Through all of that, I never had a place of my own to write.

Social platforms come and go. Algorithms change. But a personal website is yours. It’s the one corner of the internet you actually control.

What to expect

I plan to write about the things I spend most of my time on:

• Building with AI — agentic workflows, Claude Code, automation
• Growth engineering — SEO, GEO (Generative Engine Optimization), and building growth into the product
• Startup lessons — what I’ve learned co-founding Faircado and running RankGuides
• Building in public — shipping SaaS products, open-source tools, and sharing the process

The setup

This site is intentionally simple. Astro for static generation, Tailwind for styling, markdown for content, GitHub Pages for hosting. No CMS, no database, no analytics (for now). Just words.

The source code is on GitHub. Feel free to poke around.

Let’s see where this goes.